Suppose you want to search “Top 10 leading mobile companies in India 2018” in Google search. You can see the number of search result pages (SRPs). If your website is not there in first result page, then you are losing your traffic here. What to do technically so that we can force Google to show your page at top of the search results and that is SEO (Search Engine Optimization). It is the process of optimizing your website or blog so that Google engine understands your website better, so that your website will get a better rank in Google search.
In simple words, SEO is some techniques by which we can explain Google what contents are available in our website/blog. Google uses a very complex algorithm by which it determines what results to show in SRPs. SEO is a language that Google understands. So SEO is used to make Google understand about your website.
There are two types of SEO
- On-page SEO
- Off-page SEO
On-page SEO is to optimize individual posts/pages in your website so that your website gets a better ranking. Apart from individual page optimization, your website must be mobile friendly, lower page load time and user-friendly with proper navigations. Here I am using Yoast SEO plugin to explain on-page SEO. On-page SEO is the best because you have control over your own pages or websites. You can see Yoast SEO panel at the bottom of the page.
First thing in on-page SEO is that high quality contents are the best ranked in Google search. So the posts must be higher in quality. Longer contents are ranked first so make sure you cross 1000 words in the article. It is also true that shorter but higher quality content will get higher rank than longer but low quality content.
Add modifier like “2018”, “top”, “best”, ”guide” “review” etc for example “Top 10 leading mobile companies in India 2018”.This help you to get a better rank in long tail keywords. Here I am using “top”,”10″and “2018” as modifiers.
Always put your title within header tag <h1>. Some CMS like wordpress automatically does this work for you.<H1> Top 10 leading mobile companies in India 2018</H1>
Using image and video within the post will reduce bounce rate and increase time on page. Lower the bounce rate the higher is the rank in search results.
If your use any sub heading in the post, wrap within <h2> tag.
Include your target keywords in first 100 words in the article. Keyword density should be 1-3%. There is not ideal percentage for better ranking. Google suggests using keywords in right place. That works better. Keyword density refers to the percentage of times a keyword or a phase appears in the article against total number of words in the article. Search engine uses this to determine whether this article is relevant to this keyword or phrase.
Include internal links in the article. That means insert a url of another article which is relevant.
Choose your keywords properly so that it can be ranked easily. Use that keyword in title of the post. There are many keyword researching tools available in the market. You can find the best keyword to rank a particular post.
Check your site speed. People never re-visit your site next time if they have bad experience in terms of speed. Site should not take more than 4 seconds to load. You can check load time online. Use CDN compressing image and move to faster hosting company.
Always use the keyword in image name file. Also put the name of the title in alt text and description in featured image.
Try to avoid long and ugly url. Try to use short url with rich keyword.
Use meta description in the article. Meta description appears just beneath the url. It’s the short but complete description of the article.
In Yoast SEO panel, we write the meta description as shown in image below.
Put your target keywords here. These keywords will be wrapped within meta tag inside the HTML code. In the free version you can use only one keyword.
You can check status of readability and SEO here (on the top right side of the window). Edit your article as per instructions(marked red) given by Yoast SEO until the signal is not green for SEO (Top most bar)
or Readability and SEO are “Good”. Readability of an article also affects to some extent in ranking.
After writing your article, click on save draft. Now go to bottom of the page you can see Yoast SEO screen. Click on Edit snippet. You can insert meta description and meta tags (Focus Keyword). Once readability and SEO are Good status you can publish the post.
Moreover always pay heed to the design part of your website. Well-designed website will be getting higher ranking then unprofessional websites.
Off-page SEO refers to the measures taken outside of your website so that it impacts in SERPs (Search Engine Result Pages). Off-page SEO will give more visibility to your website/blog.
Also Read: Different Off-page SEO Techniques