The websites over the internet are connected through links. A link is a connection between A (website) to B (website). Search engines use links to crawl the web, because links are the WEB. Link building refers to creating links with other websites meaning other websites will be having links back to your website and we call them “backlinks”. Simply put, backlink is a reference from another website to your own website. They are sometimes called as “Inbound links”.
The search engines use links to discover new websites. This is a credit point for your website and will help get a better rank in Google Search Result Pages (SERPs) that leads to higher traffic. Google uses a complex algorithm to index the websites and algorithm is evolving. Google core algorithm is based on links and that has not changed since the inception of Google. As per Google, links are #1 ranking factor. Achieving a better ranking without links is really hard. If a number of back links pointing to your website then Google will consider your website contains quality content to show to users. So, the websites having higher back links tend to obtain higher rankings.
There are two ways by which websites can be ranked in search results:
White Hat SEO and Black Hat SEO
White Hat SEO is the actions taken to improve the ranking of the website in line with the terms and conditions of major search engines like Google, which is a legal way of doing it. Here we will discuss about White Hat SEO only.
Black Hat SEO refers to the practices used to achieve higher rank in SERPs through deceptive means by violating the terms and conditions of major search engines like Google, which is considered illegal. Such websites might be banned from search results. The Google Penguin Spam Filter is now part of Google’s Core Algorithm and it can detect such practices.
Importance of Link Building
Organic and natural link building is not that easy task and also it is time- consuming. The landscape of SEO/link building is always changing. Link building is important because Google uses this factor to rank websites. More backlinks means your website is more popular. External links from relevant sites will be having more value than external links from irrelevant sites. The more high-quality websites that link to you, the more likely you are to rank well search results.
Link building is important because
Links are the WEB.
Links are Google’s #1 ranking factor.
Links pass power and trust.
Links point to such content that deserves to rank well.
and so on.
What are “nofollow” backlinks?
<a href=http://newskart.in/ rel=”nofollow”> NewsKart</a>
The attribute “nofollow” will tell Google not to consider this link as a vote to the referred website. This “nofollow” external links are not going to help in rankings.
There are many link building strategies used to get external links back to your website. I am going to explain some easy-to-digest strategies here for beginners.
Great Content and promotion: Create high-quality and unique research content so that people will automatically like to reference and link to. In case SEO, the content of the article is always the KING in optimizing the website. Promotion of the website is one of the major parts here.
Influencer Outreach: If you can create great content which is share worthy, reach out to influencer companies of same domain and ask them to place a link back to your website.
Friends and Partners: Take help from people you know which are working on related industries to link to your website. Always remember that relevance matters a lot.
Also Read: 10 Best Techniques For Off-page SEO